GSK
GSK
GSK
Digital
Commerce
Academy
Digital
Commerce
Academy
Digital
Commerce
Academy
Digital
Commerce
Academy
Digital
Commerce
Academy
+22% weekly active users
+34% returning users
+22% weekly active users
+34% returning users
+22% weekly active users
+34% returning users
+22% weekly active users
+34% returning users
+22% weekly active users
+34% returning users
CLIENT
CLIENT
GSK
GSK
GSK
CATEGORY
CATEGORY
UX/UI Designer
UX/UI Designer
UX/UI Designer
TOOLS
TOOLS
Figma
Figma
Figma
UX METHOD
UX METHOD
Stakeholder Interview
Stakeholder Interview
Stakeholder Interview
Project overview
Project overview
Project overview
This is an internal self-paced educational web application platform from GSK where employees can learn new skills and information which is relevant and necessary for the department they work in. Each of the employees can track lectures so the user knows which ones are in progress and which ones the user has finished.
This is an internal self-paced educational web application platform from GSK where employees can learn new skills and information which is relevant and necessary for the department they work in. Each of the employees can track lectures so the user knows which ones are in progress and which ones the user has finished.
This is an internal self-paced educational web application platform from GSK where employees can learn new skills and information which is relevant and necessary for the department they work in. Each of the employees can track lectures so the user knows which ones are in progress and which ones the user has finished.
This is an internal self-paced educational web application platform from GSK where employees can learn new skills and information which is relevant and necessary for the department they work in. Each of the employees can track lectures so the user knows which ones are in progress and which ones the user has finished.
This is an internal self-paced educational web application platform from GSK where employees can learn new skills and information which is relevant and necessary for the department they work in. Each of the employees can track lectures so the user knows which ones are in progress and which ones the user has finished.
Problem
Problem
Employee engagement with the platform is lower than expected. On average user has spent 20 minutes weekly. Employees do not return for more lessons after they have finished the first one.
Employee engagement with the platform is lower than expected. On average user has spent 20 minutes weekly. Employees do not return for more lessons after they have finished the first one.
Employee engagement with the platform is lower than expected. On average user has spent 20 minutes weekly. Employees do not return for more lessons after they have finished the first one.
Employee engagement with the platform is lower than expected. On average user has spent 20 minutes weekly. Employees do not return for more lessons after they have finished the first one.
Employee engagement with the platform is lower than expected. On average user has spent 20 minutes weekly. Employees do not return for more lessons after they have finished the first one.
Goals
Goals
Improve Employee Engagement and Retention on the Platform.
Improve Employee Engagement and Retention on the Platform.
Improve Employee Engagement and Retention on the Platform.
Improve Employee Engagement and Retention on the Platform.
Improve Employee Engagement and Retention on the Platform.
Process
Process
Process
Process
Process
Step 01
Step 01
Step 01
Discover
Discover
We gathered all the info that we had on the current web site with the SEO department and then summarized the insights which we then send in a form of a report to the stakeholder.
We gathered all the info that we had on the current web site with the SEO department and then summarized the insights which we then send in a form of a report to the stakeholder.
We gathered all the info that we had on the current web site with the SEO department and then summarized the insights which we then send in a form of a report to the stakeholder.
We gathered all the info that we had on the current web site with the SEO department and then summarized the insights which we then send in a form of a report to the stakeholder.
We gathered all the info that we had on the current web site with the SEO department and then summarized the insights which we then send in a form of a report to the stakeholder.
Step 02
Step 02
Step 02
Define User Personas
Define User Personas
Claire
Thomas
Career-Driven Claire
Sales manager (AM), 35 years old
Bio
Want to learn more and go beyond that what is expected of her. Claire is seeking career advancement, enhance her job performance and personal growth. She is eager to acquire new skills and knowledge to remain competitive in their field and is continuously learning. Claire appreciates personalized learning experiences. Wants to stay up-to-date with industry trends and best practices. Comfortable with online technology and e-learning platforms.
Motivation & Goals
Motivation
Claire is highly ambitious and aims for a leadership role in her company. Claire is driven by the desire to acquire new skills and knowledge that will directly benefit her career.
Goal
She wants to achieve the company’s milestone for her position.
Wants & Painpoints
Wants & Needs
She appreciates courses that are self-paced and can be completed in short, focused sessions. Claire values time efficiency and needs courses that fit into her busy schedule.
She is interested in sales-related courses that can help her stay ahead in the fast-changing digital landscape. Claire is likely to engage with bite-sized content that she can access on her commute or during lunch breaks.
Painpoints
Limited time for additional learning due to a demanding job and family responsibilities.
Likes & Dislikes
Likes
Likes organization, when people cooperate, when they are able to sell the project, deliver it on time and gain profits. She would like to engage in lectures about Sales.
Claire
Thomas
Career-Driven Claire
Sales manager (AM), 35 years old
Bio
Want to learn more and go beyond that what is expected of her. Claire is seeking career advancement, enhance her job performance and personal growth. She is eager to acquire new skills and knowledge to remain competitive in their field and is continuously learning. Claire appreciates personalized learning experiences. Wants to stay up-to-date with industry trends and best practices. Comfortable with online technology and e-learning platforms.
Motivation & Goals
Motivation
Claire is highly ambitious and aims for a leadership role in her company. Claire is driven by the desire to acquire new skills and knowledge that will directly benefit her career.
Goal
She wants to achieve the company’s milestone for her position.
Wants & Painpoints
Wants & Needs
She appreciates courses that are self-paced and can be completed in short, focused sessions. Claire values time efficiency and needs courses that fit into her busy schedule.
She is interested in sales-related courses that can help her stay ahead in the fast-changing digital landscape. Claire is likely to engage with bite-sized content that she can access on her commute or during lunch breaks.
Painpoints
Limited time for additional learning due to a demanding job and family responsibilities.
Likes & Dislikes
Likes
Likes organization, when people cooperate, when they are able to sell the project, deliver it on time and gain profits. She would like to engage in lectures about Sales.
Claire
Thomas
Career-Driven Claire
Sales manager (AM), 35 years old
Bio
Want to learn more and go beyond that what is expected of her. Claire is seeking career advancement, enhance her job performance and personal growth. She is eager to acquire new skills and knowledge to remain competitive in their field and is continuously learning. Claire appreciates personalized learning experiences. Wants to stay up-to-date with industry trends and best practices. Comfortable with online technology and e-learning platforms.
Motivation & Goals
Motivation
Claire is highly ambitious and aims for a leadership role in her company. Claire is driven by the desire to acquire new skills and knowledge that will directly benefit her career.
Goal
She wants to achieve the company’s milestone for her position.
Wants & Painpoints
Wants & Needs
She appreciates courses that are self-paced and can be completed in short, focused sessions. Claire values time efficiency and needs courses that fit into her busy schedule.
She is interested in sales-related courses that can help her stay ahead in the fast-changing digital landscape. Claire is likely to engage with bite-sized content that she can access on her commute or during lunch breaks.
Painpoints
Limited time for additional learning due to a demanding job and family responsibilities.
Likes & Dislikes
Likes
Likes organization, when people cooperate, when they are able to sell the project, deliver it on time and gain profits. She would like to engage in lectures about Sales.
Claire
Thomas
Career-Driven Claire
Sales manager, 35 years old
Bio
Want to learn more and go beyond that what is expected of her. Claire is seeking career advancement, enhance her job performance and personal growth. She is eager to acquire new skills and knowledge to remain competitive in their field and is continuously learning. Claire appreciates personalized learning experiences. Wants to stay up-to-date with industry trends and best practices. Comfortable with online technology and e-learning platforms.
Motivation & Goals
Motivation
Claire is highly ambitious and aims for a leadership role in her company. Claire is driven by the desire to acquire new skills and knowledge that will directly benefit her career.
Goal
She wants to achieve the company’s milestone for her position.
Wants & Painpoints
Wants & Needs
She appreciates courses that are self-paced and can be completed in short, focused sessions. Claire values time efficiency and needs courses that fit into her busy schedule.
She is interested in sales-related courses that can help her stay ahead in the fast-changing digital landscape. Claire is likely to engage with bite-sized content that she can access on her commute or during lunch breaks.
Painpoints
Limited time for additional learning due to a demanding job and family responsibilities.
Likes & Dislikes
Likes
Likes organization, when people cooperate, when they are able to sell the project, deliver it on time and gain profits. She would like to engage in lectures about Sales.
Claire
Thomas
Career-Driven Claire
Sales manager, 35 years old
Bio
Want to learn more and go beyond that what is expected of her. Claire is seeking career advancement, enhance her job performance and personal growth. She is eager to acquire new skills and knowledge to remain competitive in their field and is continuously learning. Claire appreciates personalized learning experiences. Wants to stay up-to-date with industry trends and best practices. Comfortable with online technology and e-learning platforms.
Motivation & Goals
Motivation
Claire is highly ambitious and aims for a leadership role in her company. Claire is driven by the desire to acquire new skills and knowledge that will directly benefit her career.
Goal
She wants to achieve the company’s milestone for her position.
Wants & Painpoints
Wants & Needs
She appreciates courses that are self-paced and can be completed in short, focused sessions. Claire values time efficiency and needs courses that fit into her busy schedule.
She is interested in sales-related courses that can help her stay ahead in the fast-changing digital landscape. Claire is likely to engage with bite-sized content that she can access on her commute or during lunch breaks.
Painpoints
Limited time for additional learning due to a demanding job and family responsibilities.
Likes & Dislikes
Likes
Likes organization, when people cooperate, when they are able to sell the project, deliver it on time and gain profits. She would like to engage in lectures about Sales.
Step 03
Step 03
Step 03
Define Empathy map
Define Empathy map
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
Claire
Thomas
Empathy Map for Career-Driven Claire
Hear
She hears her colleagues talking about the latest sales trends and certifications. She hears about online courses and webinars from her industry network.
See
Claire sees a hectic work schedule with endless sales campaigns to manage. She notices that her peers are acquiring new skills and knowledge.
Think & Feel
Claire feels a sense of urgency to stay competitive in her field. She thinks about the potential benefits of learning new marketing skills for her career. She worries about balancing work, family, and learning.
Say & Do
Claire discusses her career goals with her mentors and friends. She searches online for sales courses during her free time.
Pains
Time constraints make it difficult to commit to lengthy courses. The fear of falling behind in her career is a source of anxiety.
Gains
Claire hopes to gain new skills and knowledge that will help her secure a promotion. She looks forward to a sense of accomplishment when completing courses.
Claire
Thomas
Empathy Map for Career-Driven Claire
Hear
She hears her colleagues talking about the latest sales trends and certifications. She hears about online courses and webinars from her industry network.
See
Claire sees a hectic work schedule with endless sales campaigns to manage. She notices that her peers are acquiring new skills and knowledge.
Think & Feel
Claire feels a sense of urgency to stay competitive in her field. She thinks about the potential benefits of learning new marketing skills for her career. She worries about balancing work, family, and learning.
Say & Do
Claire discusses her career goals with her mentors and friends. She searches online for sales courses during her free time.
Pains
Time constraints make it difficult to commit to lengthy courses. The fear of falling behind in her career is a source of anxiety.
Gains
Claire hopes to gain new skills and knowledge that will help her secure a promotion. She looks forward to a sense of accomplishment when completing courses.
Claire
Thomas
Empathy Map for Career-Driven Claire
Hear
She hears her colleagues talking about the latest sales trends and certifications. She hears about online courses and webinars from her industry network.
See
Claire sees a hectic work schedule with endless sales campaigns to manage. She notices that her peers are acquiring new skills and knowledge.
Think & Feel
Claire feels a sense of urgency to stay competitive in her field. She thinks about the potential benefits of learning new marketing skills for her career. She worries about balancing work, family, and learning.
Say & Do
Claire discusses her career goals with her mentors and friends. She searches online for sales courses during her free time.
Pains
Time constraints make it difficult to commit to lengthy courses. The fear of falling behind in her career is a source of anxiety.
Gains
Claire hopes to gain new skills and knowledge that will help her secure a promotion. She looks forward to a sense of accomplishment when completing courses.
Claire
Thomas
Career-Driven Claire
Hear
She hears her colleagues talking about the latest sales trends and certifications. She hears about online courses and webinars from her industry network.
See
Claire sees a hectic work schedule with endless sales campaigns to manage. She notices that her peers are acquiring new skills and knowledge.
Think & Feel
Claire feels a sense of urgency to stay competitive in her field. She thinks about the potential benefits of learning new marketing skills for her career. She worries about balancing work, family, and learning.
Say & Do
Claire discusses her career goals with her mentors and friends. She searches online for sales courses during her free time.
Pains
Time constraints make it difficult to commit to lengthy courses. The fear of falling behind in her career is a source of anxiety.
Gains
Claire hopes to gain new skills and knowledge that will help her secure a promotion. She looks forward to a sense of accomplishment when completing courses.
Step 04
Step 04
Step 04
Define User Flow
Define User Flow
Claire
Thomas
User Flow for Career-Driven Claire
Homepage
Claire sees a featured course related to the latest sales trends.
Claire clicks on the featured course to learn more.
Sign in
Register
Course
Selection
Claire explores the course catalog, filtering for sales-related courses.
She selects a self-paced marketing course suitable for her level and needs.
Course
Progress
Claire begins the course and progresses through the modules.
She watches video lectures and completes quizzes and assignments.
Feedback
and
Support
For any difficulties or questions, she accesses the course's discussion forum.
She also completes surveys or provides feedback on the course content.
Completion
and
Certification
Claire successfully completes the course.
She receives a certificate of completion, which she can showcase on her LinkedIn profile.
Continued
Learning
Claire is directed to related courses or can explore new courses.
Claire
Thomas
User Flow for Career-Driven Claire
Homepage
Claire sees a featured course related to the latest sales trends.
Claire clicks on the featured course to learn more.
Sign in
Register
Course
Selection
Claire explores the course catalog, filtering for sales-related courses.
She selects a self-paced marketing course suitable for her level and needs.
Course
Progress
Claire begins the course and progresses through the modules.
She watches video lectures and completes quizzes and assignments.
Feedback
and
Support
For any difficulties or questions, she accesses the course's discussion forum.
She also completes surveys or provides feedback on the course content.
Completion
and
Certification
Claire successfully completes the course.
She receives a certificate of completion, which she can showcase on her LinkedIn profile.
Continued
Learning
Claire is directed to related courses or can explore new courses.
Claire
Thomas
User Flow for Career-Driven Claire
Homepage
Claire sees a featured course related to the latest sales trends.
Claire clicks on the featured course to learn more.
Sign in
Register
Course
Selection
Claire explores the course catalog, filtering for sales-related courses.
She selects a self-paced marketing course suitable for her level and needs.
Course
Progress
Claire begins the course and progresses through the modules.
She watches video lectures and completes quizzes and assignments.
Feedback
and
Support
For any difficulties or questions, she accesses the course's discussion forum.
She also completes surveys or provides feedback on the course content.
Completion
and
Certification
Claire successfully completes the course.
She receives a certificate of completion, linked to her LinkedIn profile.
Continued
Learning
Claire is directed to related courses or can explore new courses.
Claire
Thomas
Career-Driven Claire
Homepage
Claire sees a featured course related to the latest sales trends.
Claire clicks on the featured course to learn more.
Sign in / Register
Course Selection
Claire explores the course catalog, filtering for sales-related courses.
She selects a self-paced marketing course suitable for her level and needs.
Course Progress
Claire begins the course and progresses through the modules.
She watches video lectures and completes quizzes and assignments.
Feedback and Support
For any difficulties or questions, she accesses the course's discussion forum.
She also completes surveys or provides feedback on the course content.
Completion and Certification
Claire successfully completes the course.
She receives a certificate of completion, linked to her LinkedIn profile.
Continued Learning
Claire is directed to related courses or can explore new courses.
Updated goal
Updated goal
Updated goal
Goal
Goal
Improve Employee Engagement and Retention on the Platform.
Learning Community Building. Foster a sense of community among users. Establish a chat feature where employees can interact and share their learning experiences.
Resource Accessibility. Ensure that employees have easy access to learning resources. Simplify the navigation and search functionality, resulting in a 20% decrease in users encountering difficulties while finding lessons.
Gamify the Learning Experience. Make learning more engaging by incorporating gamification elements. Introduce a point system, leaderboards to motivate employees.
Improve Employee Engagement and Retention on the Platform.
Learning Community Building. Foster a sense of community among users. Establish a chat feature where employees can interact and share their learning experiences.
Resource Accessibility. Ensure that employees have easy access to learning resources. Simplify the navigation and search functionality, resulting in a 20% decrease in users encountering difficulties while finding lessons.
Gamify the Learning Experience. Make learning more engaging by incorporating gamification elements. Introduce a point system, leaderboards to motivate employees.
Improve Employee Engagement and Retention on the Platform.
Learning Community Building. Foster a sense of community among users. Establish a chat feature where employees can interact and share their learning experiences.
Resource Accessibility. Ensure that employees have easy access to learning resources. Simplify the navigation and search functionality, resulting in a 20% decrease in users encountering difficulties while finding lessons.
Gamify the Learning Experience. Make learning more engaging by incorporating gamification elements. Introduce a point system, leaderboards to motivate employees.
Improve Employee Engagement and Retention on the Platform.
Learning Community Building. Foster a sense of community among users. Establish a chat feature where employees can interact and share their learning experiences.
Resource Accessibility. Ensure that employees have easy access to learning resources. Simplify the navigation and search functionality, resulting in a 20% decrease in users encountering difficulties while finding lessons.
Gamify the Learning Experience. Make learning more engaging by incorporating gamification elements. Introduce a point system, leaderboards to motivate employees.
Improve Employee Engagement and Retention on the Platform.
Learning Community Building. Foster a sense of community among users. Establish a chat feature where employees can interact and share their learning experiences.
Resource Accessibility. Ensure that employees have easy access to learning resources. Simplify the navigation and search functionality, resulting in a 20% decrease in users encountering difficulties while finding lessons.
Gamify the Learning Experience. Make learning more engaging by incorporating gamification elements. Introduce a point system, leaderboards to motivate employees.
Step 05
Step 05
Step 05
Design
Design
Based on the insight that we have gathered I have started to create interactive prototype in order to create contextual inquiries. Using lean methodology and with several iterations the final design where all the painpoints and usability problems for the users have been fixed and eliminated.
Based on the insight that we have gathered I have started to create interactive prototype in order to create contextual inquiries. Using lean methodology and with several iterations the final design where all the painpoints and usability problems for the users have been fixed and eliminated.
Based on the insight that we have gathered I have started to create interactive prototype in order to create contextual inquiries. Using lean methodology and with several iterations the final design where all the painpoints and usability problems for the users have been fixed and eliminated.
RESULTS
RESULTS
RESULTS
+22% weekly active users
+34% returning users
+22% weekly active users
+34% returning users
+22% weekly active users
+34% returning users
+22% weekly active users
+34% returning users