SYNGENTA
SYNGENTA
SYNGENTA
Contract Management Design
Contract
Management
Design
Contract Management Design
Contract Management
Design
Contract Management Design
Contract Management Design
+32% orders increase
+44% Average time per user spent
+32% orders increase
+44% Average time per user spent
+32% orders increase
+44% Average time per user spent
+32% orders increase
+44% Average time per user spent
+32% orders increase
+44% Average time per user spent
CLIENT
CLIENT
Syngenta
Syngenta
CATEGORY
CATEGORY
UX/UI Designer
UX/UI Designer
TOOLS
TOOLS
Figma
Figma
UX METHOD
UX METHOD
Stakeholder Interview
Stakeholder Interview
Stakeholder Interview
Project overview
Project overview
Project overview
This is an interactive contract management system for farm owners which was done for Syngenta. The platform aimed to provide a place where big farm owners can manage their contracts and subcontracts based on which they can take orders from the agriculture corporation Syngenta, product delivery to their farms, order statuses, manage invoices, manage tickets and manage loyalty points.
The other part of the project was an internal learning platform for Syngenta employees where they can learn and add new information to their knowledge so they can better support Syngenta's clients. The platform utilizes data analytics to track user (Syngenta's employees) progress and adaptively suggests learning paths based on individual strengths and weaknesses. Gamified quizzes and assessments help Syngenta's employees reinforce their understanding. Immediate feedback and explanations are provided for each question.
This is an interactive contract management system for farm owners which was done for Syngenta. The platform aimed to provide a place where big farm owners can manage their contracts and subcontracts based on which they can take orders from the agriculture corporation Syngenta, product delivery to their farms, order statuses, manage invoices, manage tickets and manage loyalty points.
The other part of the project was an internal learning platform for Syngenta employees where they can learn and add new information to their knowledge so they can better support Syngenta's clients. The platform utilizes data analytics to track user (Syngenta's employees) progress and adaptively suggests learning paths based on individual strengths and weaknesses. Gamified quizzes and assessments help Syngenta's employees reinforce their understanding. Immediate feedback and explanations are provided for each question.
This is an interactive contract management system for farm owners which was done for Syngenta. The platform aimed to provide a place where big farm owners can manage their contracts and subcontracts based on which they can take orders from the agriculture corporation Syngenta, product delivery to their farms, order statuses, manage invoices, manage tickets and manage loyalty points.
The other part of the project was an internal learning platform for Syngenta employees where they can learn and add new information to their knowledge so they can better support Syngenta's clients. The platform utilizes data analytics to track user (Syngenta's employees) progress and adaptively suggests learning paths based on individual strengths and weaknesses. Gamified quizzes and assessments help Syngenta's employees reinforce their understanding. Immediate feedback and explanations are provided for each question.
Problem
Problem
Users do not spend 3 minutes or more on the platform. They have problems navigating to their orders and are unable to find products that they need to order with ease.
Users do not spend 3 minutes or more on the platform. They have problems navigating to their orders and are unable to find products that they need to order with ease.
Goals
Goals
Enhance User Retention by improving the platform's ability to retain users by increasing the percentage of returning users.
Streamline Order Placement by reducing the time and effort required for users to place orders, thus encouraging them to make more frequent and efficient use of the platform.
Improve Product Discovery by increasing the percentage of users who successfully find and order the products they need with ease.
Enhance User Retention by improving the platform's ability to retain users by increasing the percentage of returning users.
Streamline Order Placement by reducing the time and effort required for users to place orders, thus encouraging them to make more frequent and efficient use of the platform.
Improve Product Discovery by increasing the percentage of users who successfully find and order the products they need with ease.
Project overview
This is an interactive contract management system for farm owners which was done for Syngenta. The platform aimed to provide a place where big farm owners can manage their contracts nd subcontracts based on which they can take orders from the agriculture corporation Syngenta, product delivery to their farms, order statuses, manage invoices, manage tickets and manage loyalty points.
The other part of the project was an internal learning platform for Syngenta employees where they can learn and add new information to their knowledge so they can better support Syngenta's clients. The platform utilizes data analytics to track user (Syngenta's employees) progress and adaptively suggests learning paths based on individual strengths and weaknesses. Gamified quizzes and assessments help Syngenta's employees reinforce their understanding. Immediate feedback and explanations are provided for each question.
Problem
Users do not spend 3 minutes or more on the platform. They have problems navigating to their orders and are unable to find products that they need to order with ease.
Goal
Enhance User Retention by improving the platform's ability to retain users by increasing the percentage of returning users.
Streamline Order Placement by reducing the time and effort required for users to place orders, thus encouraging them to make more frequent and efficient use of the platform.
Improve Product Discovery by increasing the percentage of users who successfully find and order the products they need with ease.
Process
Process
Step 01
Step 01
Step 01
Discover
Discover
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
Step 02
Step 02
Step 02
Define User Personas
Define User Personas
Sarah
Alex
Sarah Anderson
Farm Owner, 38 years old
Bio
After completing her agricultural science degree, she returned home to take over the family farm. Under her stewardship, the farm has evolved into a sustainable agriculture model, incorporating the latest technologies and environmentally friendly practices. Sarah's dedication to improving her farm's yield while safeguarding the environment is well-recognized within the farming community. She enjoys experimenting with innovative agricultural practices and technologies and is a strong advocate for responsible land use.
Motivation & Goals
Motivation
Sarah is motivated by her deep connection to the land and a strong commitment to sustainable agriculture. Sarah's motivation stems from her belief in the importance of responsible land use and the desire to leave a lasting legacy of environmental stewardship for future generations.
Goal
Sarah aims to continue implementing sustainable farming practices on her farm, reducing the environmental footprint while ensuring consistent crop yields. Her goal is to streamline farm operations and reduce inefficiencies, making the most of available resources and technology. She is motivated to effectively manage contracts with Syngenta to ensure that her farm operates in alignment with the corporation's best practices and expectations. Sarah's goal is to consistently access high-quality agricultural products to maintain the farm's reputation for producing top-tier crops. She seeks to utilize data and analytics to make informed decisions that optimize crop growth and yield.
Wants & Painpoints
Wants & Needs
Sarah wants access to the latest sustainable agricultural solutions and technologies to reduce the environmental impact of her farm. She desires an efficient platform that enables her to quickly and easily place orders for the agricultural products she needs. Sarah wants a clear and user-friendly way to understand the terms and obligations outlined in her contracts with Syngenta. She wants access to data and insights that can help her make informed decisions about crop management and resource allocation. Sarah wants a platform where she can effortlessly discover and explore new products that align with her sustainability goals.
Painpoints
Sarah finds it challenging to navigate the complexities of the contracts with Syngenta, leading to potential compliance issues.
She experiences frustration when the order placement process is time-consuming and requires manual effort.
The absence of data-driven insights makes it difficult for Sarah to optimize her farm operations.
She often struggles to discover new, sustainable agricultural products that could benefit her farm.
Sarah experiences stress and worry over the environmental impact of her farming practices, seeking sustainable alternatives.
Likes & Dislikes
Likes
Sarah is passionate about sustainable farming practices, and she appreciates any tools or resources that support environmentally friendly farming. She values data-driven insights that help her make informed decisions about crop management and resource allocation.
Dislikes
She dislikes dealing with complex contract terms and conditions that can be hard to navigate. Sarah is frustrated by inefficiencies in the order placement process, which can lead to delays and mistakes.
Sarah
Alex
Sarah Anderson
Farm Owner, 38 years old
Bio
After completing her agricultural science degree, she returned home to take over the family farm. Under her stewardship, the farm has evolved into a sustainable agriculture model, incorporating the latest technologies and environmentally friendly practices. Sarah's dedication to improving her farm's yield while safeguarding the environment is well-recognized within the farming community. She enjoys experimenting with innovative agricultural practices and technologies and is a strong advocate for responsible land use.
Motivation & Goals
Motivation
Sarah is motivated by her deep connection to the land and a strong commitment to sustainable agriculture. Sarah's motivation stems from her belief in the importance of responsible land use and the desire to leave a lasting legacy of environmental stewardship for future generations.
Goal
Sarah aims to continue implementing sustainable farming practices on her farm, reducing the environmental footprint while ensuring consistent crop yields. Her goal is to streamline farm operations and reduce inefficiencies, making the most of available resources and technology. She is motivated to effectively manage contracts with Syngenta to ensure that her farm operates in alignment with the corporation's best practices and expectations. Sarah's goal is to consistently access high-quality agricultural products to maintain the farm's reputation for producing top-tier crops. She seeks to utilize data and analytics to make informed decisions that optimize crop growth and yield.
Wants & Painpoints
Wants & Needs
Sarah wants access to the latest sustainable agricultural solutions and technologies to reduce the environmental impact of her farm. She desires an efficient platform that enables her to quickly and easily place orders for the agricultural products she needs. Sarah wants a clear and user-friendly way to understand the terms and obligations outlined in her contracts with Syngenta. She wants access to data and insights that can help her make informed decisions about crop management and resource allocation. Sarah wants a platform where she can effortlessly discover and explore new products that align with her sustainability goals.
Painpoints
Sarah finds it challenging to navigate the complexities of the contracts with Syngenta, leading to potential compliance issues.
She experiences frustration when the order placement process is time-consuming and requires manual effort.
The absence of data-driven insights makes it difficult for Sarah to optimize her farm operations.
She often struggles to discover new, sustainable agricultural products that could benefit her farm.
Sarah experiences stress and worry over the environmental impact of her farming practices, seeking sustainable alternatives.
Likes & Dislikes
Likes
Sarah is passionate about sustainable farming practices, and she appreciates any tools or resources that support environmentally friendly farming. She values data-driven insights that help her make informed decisions about crop management and resource allocation.
Dislikes
She dislikes dealing with complex contract terms and conditions that can be hard to navigate. Sarah is frustrated by inefficiencies in the order placement process, which can lead to delays and mistakes.
Sarah
Alex
Sarah Anderson
Farm Owner, 38 years old
Bio
After completing her agricultural science degree, she returned home to take over the family farm. Under her stewardship, the farm has evolved into a sustainable agriculture model, incorporating the latest technologies and environmentally friendly practices. Sarah's dedication to improving her farm's yield while safeguarding the environment is well-recognized within the farming community. She enjoys experimenting with innovative agricultural practices and technologies and is a strong advocate for responsible land use.
Motivation & Goals
Motivation
Sarah is motivated by her deep connection to the land and a strong commitment to sustainable agriculture. Sarah's motivation stems from her belief in the importance of responsible land use and the desire to leave a lasting legacy of environmental stewardship for future generations.
Goal
Sarah aims to continue implementing sustainable farming practices on her farm, reducing the environmental footprint while ensuring consistent crop yields. Her goal is to streamline farm operations and reduce inefficiencies, making the most of available resources and technology. She is motivated to effectively manage contracts with Syngenta to ensure that her farm operates in alignment with the corporation's best practices and expectations. Sarah's goal is to consistently access high-quality agricultural products to maintain the farm's reputation for producing top-tier crops. She seeks to utilize data and analytics to make informed decisions that optimize crop growth and yield.
Wants & Painpoints
Wants & Needs
Sarah wants access to the latest sustainable agricultural solutions and technologies to reduce the environmental impact of her farm. She desires an efficient platform that enables her to quickly and easily place orders for the agricultural products she needs. Sarah wants a clear and user-friendly way to understand the terms and obligations outlined in her contracts with Syngenta. She wants access to data and insights that can help her make informed decisions about crop management and resource allocation. Sarah wants a platform where she can effortlessly discover and explore new products that align with her sustainability goals.
Painpoints
Sarah finds it challenging to navigate the complexities of the contracts with Syngenta, leading to potential compliance issues.
She experiences frustration when the order placement process is time-consuming and requires manual effort.
The absence of data-driven insights makes it difficult for Sarah to optimize her farm operations.
She often struggles to discover new, sustainable agricultural products that could benefit her farm.
Sarah experiences stress and worry over the environmental impact of her farming practices, seeking sustainable alternatives.
Likes & Dislikes
Likes
Sarah is passionate about sustainable farming practices, and she appreciates any tools or resources that support environmentally friendly farming. She values data-driven insights that help her make informed decisions about crop management and resource allocation.
Dislikes
She dislikes dealing with complex contract terms and conditions that can be hard to navigate. Sarah is frustrated by inefficiencies in the order placement process, which can lead to delays and mistakes.
Process
Step 01
Discover
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
Step 02
Define
Define User Personas
Sarah
Alex
Sarah Anderson
Farm Owner, 38 years old
Bio
After completing her agricultural science degree, she returned home to take over the family farm. Under her stewardship, the farm has evolved into a sustainable agriculture model, incorporating the latest technologies and environmentally friendly practices. Sarah's dedication to improving her farm's yield while safeguarding the environment is well-recognized within the farming community. She enjoys experimenting with innovative agricultural practices and technologies and is a strong advocate for responsible land use.
Motivation & Goals
Motivation
Sarah is motivated by her deep connection to the land and a strong commitment to sustainable agriculture. Sarah's motivation stems from her belief in the importance of responsible land use and the desire to leave a lasting legacy of environmental stewardship for future generations.
Goal
Sarah aims to continue implementing sustainable farming practices on her farm, reducing the environmental footprint while ensuring consistent crop yields. Her goal is to streamline farm operations and reduce inefficiencies, making the most of available resources and technology. She is motivated to effectively manage contracts with Syngenta to ensure that her farm operates in alignment with the corporation's best practices and expectations. Sarah's goal is to consistently access high-quality agricultural products to maintain the farm's reputation for producing top-tier crops. She seeks to utilize data and analytics to make informed decisions that optimize crop growth and yield.
Wants & Painpoints
Wants & Needs
Sarah wants access to the latest sustainable agricultural solutions and technologies to reduce the environmental impact of her farm. She desires an efficient platform that enables her to quickly and easily place orders for the agricultural products she needs. Sarah wants a clear and user-friendly way to understand the terms and obligations outlined in her contracts with Syngenta. She wants access to data and insights that can help her make informed decisions about crop management and resource allocation. Sarah wants a platform where she can effortlessly discover and explore new products that align with her sustainability goals.
Painpoints
Sarah finds it challenging to navigate the complexities of the contracts with Syngenta, leading to potential compliance issues.
She experiences frustration when the order placement process is time-consuming and requires manual effort.
The absence of data-driven insights makes it difficult for Sarah to optimize her farm operations.
She often struggles to discover new, sustainable agricultural products that could benefit her farm.
Sarah experiences stress and worry over the environmental impact of her farming practices, seeking sustainable alternatives.
Likes & Dislikes
Likes
Sarah is passionate about sustainable farming practices, and she appreciates any tools or resources that support environmentally friendly farming. She values data-driven insights that help her make informed decisions about crop management and resource allocation.
Dislikes
She dislikes dealing with complex contract terms and conditions that can be hard to navigate. Sarah is frustrated by inefficiencies in the order placement process, which can lead to delays and mistakes.
Step 03
Design
Process
Step 01
Discover
By talking to the 10 users in total (interview) and having to see how they use the current management system through doing contextual inquiry we were able to define the problems they have faced and define their wants and their expectations from the new system which would enable them find the products they need with ease.
Step 02
Define User Personas
Sarah
Alex
Sarah Anderson
Farm Owner, 38 years old
Bio
After completing her agricultural science degree, she returned home to take over the family farm. Under her stewardship, the farm has evolved into a sustainable agriculture model, incorporating the latest technologies and environmentally friendly practices. Sarah's dedication to improving her farm's yield while safeguarding the environment is well-recognized within the farming community. She enjoys experimenting with innovative agricultural practices and technologies and is a strong advocate for responsible land use.
Motivation & Goals
Motivation
Sarah is motivated by her deep connection to the land and a strong commitment to sustainable agriculture. Sarah's motivation stems from her belief in the importance of responsible land use and the desire to leave a lasting legacy of environmental stewardship for future generations.
Goal
Sarah aims to continue implementing sustainable farming practices on her farm, reducing the environmental footprint while ensuring consistent crop yields. Her goal is to streamline farm operations and reduce inefficiencies, making the most of available resources and technology. She is motivated to effectively manage contracts with Syngenta to ensure that her farm operates in alignment with the corporation's best practices and expectations. Sarah's goal is to consistently access high-quality agricultural products to maintain the farm's reputation for producing top-tier crops. She seeks to utilize data and analytics to make informed decisions that optimize crop growth and yield.
Wants & Painpoints
Wants & Needs
Sarah wants access to the latest sustainable agricultural solutions and technologies to reduce the environmental impact of her farm. She desires an efficient platform that enables her to quickly and easily place orders for the agricultural products she needs. Sarah wants a clear and user-friendly way to understand the terms and obligations outlined in her contracts with Syngenta. She wants access to data and insights that can help her make informed decisions about crop management and resource allocation. Sarah wants a platform where she can effortlessly discover and explore new products that align with her sustainability goals.
Painpoints
Sarah finds it challenging to navigate the complexities of the contracts with Syngenta, leading to potential compliance issues.
She experiences frustration when the order placement process is time-consuming and requires manual effort.
The absence of data-driven insights makes it difficult for Sarah to optimize her farm operations.
She often struggles to discover new, sustainable agricultural products that could benefit her farm.
Sarah experiences stress and worry over the environmental impact of her farming practices, seeking sustainable alternatives.
Likes & Dislikes
Likes
Sarah is passionate about sustainable farming practices, and she appreciates any tools or resources that support environmentally friendly farming. She values data-driven insights that help her make informed decisions about crop management and resource allocation.
Dislikes
She dislikes dealing with complex contract terms and conditions that can be hard to navigate. Sarah is frustrated by inefficiencies in the order placement process, which can lead to delays and mistakes.
Step 03
Design
Step 03
Step 03
Step 03
Design
Design
Step 04
Styleguide
Colors
Colors
Tints and Shades
Typography
Buttons
Statuses and input fields
Drop downs
Icons
Colors
Colors
Tints and Shades
Typography
Buttons
Statuses and input fields
Drop downs
Icons
Colors
Colors
Tints and Shades
Typography
Buttons
Statuses and input fields
Drop downs
Icons
Step 05
Step 05
Step 05
Tracking and optimization
Tracking and optimization
By using Smartlook we were tracking user behavior inside the platform and detecting potential pain points after the launch of the new system. We were gathering feedback from the users so we can further improve the platform. After three months of usage we were able to see the following increase.
By using Smartlook we were tracking user behavior inside the platform and detecting potential pain points after the launch of the new system. We were gathering feedback from the users so we can further improve the platform. After three months of usage we were able to see the following increase.
By using Smartlook we were tracking user behavior inside the platform and detecting potential pain points after the launch of the new system. We were gathering feedback from the users so we can further improve the platform. After three months of usage we were able to see the following increase.
RESULTS
RESULTS
RESULTS
+32% orders increase
+44% Average time per user spent
+32% orders increase
+32% orders increase
+44% Average time per user spent
+32% orders increase
+32% orders increase
+44% Average time per user spent
+44% Average time per user spent
+44% Average time per user spent